Bulgogi is a classic Korean dish, whose name translates to “fire beef,” as it is traditionally cooked over charcoal. Extremely thin slices of beef (usually sirloin, ribeye, or brisket) are marinated in a blend of soy sauce, sesame oil, minced scallions, garlic, and pear juice prior to grilling. The sweet, savory, and smoky result is usually consumed over rice or wrapped in lettuce leaves. In addition to adding a fruity sweetness, pears contain an enzyme called calpain (the same found in pineapple and kiwi) that acts as a meat tenderizer.
Trader Joe’s is going with tradition and also using pear in their new beef bulgogi, along with apple and pineapple. It’s impossible to know at this early date whether the chain’s latest version of bulgogi will be as well-received as their previous two, but given the fact that an Instagram account called traderjoesobsessed posted about looking forward to reviewing the new Trader Joe’s product and said they’re “all about the Korean items at TJ’s,” that might be a safe bet.