Anyone who followed along with the Taco Bell Mexican Pizza saga of 2021-22 is well aware of just how passionate the chain’s fans can be when it comes to lobbying for the return of their favorite items. While this week’s surprise return of the Double Decker Taco was not accompanied by a Dolly Parton musical, it still came on the heels of ardent internet fanfare.
Earlier in 2023, the CMO of Taco Bell U.S. took to Reddit to field questions from fans. By and large, participants expressed a deep hole in their hearts where the Double Decker should be. One user with the handle @ImissTheDoubleDecker was, predictably, the menu item’s biggest champion, calling it their “fast food first love.”
In their lengthy love letter to the Double Decker, the user reminded the forum that the item once appeared in an ad produced by none other than Spike Lee, starring Shaquille O’Neal and Hakeem Olajuwon. To bolster their case, they added that the item “requires nothing but the ingredients in store and the lover and tenderness of the great employees who would have to make them.” Wish granted.