The four new designs on Starbucks’ holiday cups are colorful and abstract; it almost looks like the designs could dance right off the cardboard. The designers for these Instagrammable cups took inspiration from recent fashion and design trends that feature bold patterns and vivid, multicolored fabrics. On a blog post on the company’s website, Starbucks’ creative director Kristy Cameron explains, “This year’s holiday theme is ‘Share the Joy.'” When you order a hot drink this holiday season, you could receive one of the four 2023 red cup designs: party plaid, peppermint swirl, ribbon spool, or bauble wrap. Fans of iced drinks may also be able to secure a “frosted” version of the bauble design.
Seasonal cups at Starbucks first made their appearance in 1997, depicting traditional Christmastime imagery and designs. Back in 2015, Starbucks was accused of “waging a war on Christmas” because of its choice to opt for a more minimalist red cup in an attempt to include other cultures and holiday celebrations. While it took a minute for some Starbucks fans to simmer down after the debacle, each year Starbucks continues to impress with abstract, meaningful designs. The cups help remind customers to stop and admire the small details that make the holiday season special, like the style of a cup or the first taste of a festive beverage.