Taco Bell (which was once a PepsiCo subsidiary brand) debuted the exclusive, electric teal-colored soda in 2004 as a way to promote the sale of fountain drinks. For most of the drink’s history, it’s been pretty elusive, only occasionally appearing in bottled and canned forms in stores as part of limited releases. Though Baja Blast was available only in Taco Bell restaurants for the first decade of its existence, the brand has since released a family of spinoffs, including alcoholic and diet versions, and even a hot sauce of the cult favorite Mtn Dew flavor — which, by the way, is meant to taste like “tropical lime.” Excited by the prospect of the soft drink staying on store shelves through the year, one Blast aficionado on Reddit commented, “Always been the highlight of Taco Bell’s drinks, good news.”
The “Bajaversary” program will allow drinkers to earn points with purchases of the turquoise stuff, which can be used to claim specific prizes and enter into sweepstakes for larger items, like an electric bicycle. If you can’t wait until the big game to be the proud owner of a Baja blast-themed boogie board, good news: The promotional website is already up and running at bajablast.com.