Companies will often spend millions for Super Bowl ad spots, and M&M’S parent company, Mars, is no exception. Last year, the corporation spent close to $7 million for the 30-second ad, per The New York Times. The 2023 commercial starred Maya Rudolph, who took the place of the iconic M&M’S spokescandies after controversies about the female-presenting M&M’S left certain TV commentators flustered. Luckily, the walking and talking group of M&M’S are back this year to present the almost-winning stars with their comfort rings (and most likely a box of M&M’S).
The featured stars of the field and screen seem to have a great attitude about their title of almost champions: According to the press release (via PR Newswire), Scarlett Johansson loved the ad’s humor, saying, “It’s playful and comforting at the same time, just like one of my all-time favorite Mars candies, Peanut Butter M&M’S.” The commercial is set to air during the first ad break of the Super Bowl’s first quarter on Sunday, February 11. In addition to promoting the bite-sized, peanut-buttery chocolate candies, M&M’S is also offering viewers a chance to win a Champion two-piece fleece lounge set featuring the iconic M&M’S logo. Fans can enter to win on the M&M’S website through the big game. If the team you’re rooting for loses the Super Bowl, you’ll be entered into the giveaway; hopefully, a bit of merch will relieve the sting of defeat.