According to brand manager Alex Kuzior, the most recent Kit Kat bar is a homage to the beloved donut variety. Asking, “Who doesn’t love a classic chocolate frosted donut?!” Kuzior went on to say, “The KIT KAT® Chocolate Frosted Donut Flavored Bar is a sweet addition to our permanent flavor portfolio.” He also compared the flavor to “A freshly baked donut from your favorite hometown bakery,” which sounds like it’s intended to be eaten as an early morning pick-me-up or mid-day snack.
There are more than 300 different flavors of Kit Kat available worldwide. Last year, the brand introduced Kit Kat Strawberry + Dark Chocolate and Chocolate Hazelnut Thins.
While the press release states that the new flavor will be available “all year round,” it’s also described as a “permanent” addition to the Kit Kat lineup. As a result, there’s no telling whether supplies are limited or if candy fans will have access to the treat indefinitely. Either way, the latest Kit Kat is bound to catch the eye of consumers in search of a new spin on the popular chocolate frosted donut.