In addition to the National Cookie Day discounts, Insomnia Cookies is also launching a new cookie flavor on December 1: The Cinnamon Bun Filled Deluxe, a cinnamon sugar-sprinkled cookie (made with cinnamon dough) stuffed with cream cheese icing and both cinnamon and white chocolate chips. This new menu item was created by the winner of 2022’s Ultimate Cookie Lover Contest, Abby Haluska — and now, Insomniac Cookies is bringing back the competition to find the next big cookie aficionado for 2023. The winner will have the chance to work with Insomnia to pioneer the flavor that will feature in the company’s 2024 National Cookie Day promotions.
To enter, contestants will have to create an Instagram (photo or reel) or TikTok post of themselves showing why they are the Ultimate Cookie Lover of 2023, as well as tagging Insomnia with the hashtag #InsomniaUltimateCookieLover. According to the contest rules, any post that doesn’t fulfill both conditions won’t be considered eligible, so hopeful contestants will want to be diligent.
Contestants will have until 11:59 p.m. ET on December 4 to post their entries for a chance to win a $500 Insomnia Cookies gift card, a SNACK Corduroy Dad Hat, and a Double Chocolate Chunk Scented Candle in addition to the opportunity to design 2024’s National Cookie Day featured flavor.