Hello Kitty first arrived on the scene in 1975, appearing on a coin purse manufactured by Sanrio. The company found that merchandise with adorable cartoons sold exceptionally well, especially among young kids.
The Sanrio mascot is no stranger to a brand partnership; since first debuting nearly 50 years ago, Hello Kitty has collaborated with practically everything, with products including wacky Hello Kitty-themed food gadgets and appearing on tons of tasty treats like ramen noodles and pink-colored Pez. While some Hello Kitty snacks merely take on the shape of the cartoon, its newest partnership with Goldfish Crackers is taking things one step further by transforming the classic cheesy snack into something super sweet. According to an email sent to Daily Meal, Goldfish Hello Kitty Strawberry Shortcake Flavored Grahams feature “notes of vanilla and a hint of sweetness in each bite.”
Fans of Hello Kitty can currently snag the cake-flavored cracker, but only for a limited time. At the time of publishing, the online stock of this 50th-anniversary treat is currently sold out online, although the company says it can be found in stores nationwide while supplies last.