In the past, Doritos’ Super Bowl commercials have been full of surprises. From wacky concepts to star-studded casts, the marketing team for these zesty tortilla chips always brings their A game. While the chip brand’s newest Super Bowl commercial will not air until the sporting event on February 11, 2024, it’s worth noting just how grand these commercials gear up to be each year. CNBC, drawing upon data from iSpot.tv, reported that Doritos held the second-highest number of Super Bowl ads from 2010-2020, with the company dropping a whopping $24.4 million on these ads alone in five years. The Doritos commercials are known for pushing the boundaries of what a commercial can be — their 2016 Super Bowl commercial depicting a father eating Doritos during an ultrasound shocked viewers with its hilarious surprise ending. In recent years, Doritos has called on big names like Jack Harlow and Missy Elliot to highlight their zesty snacks. According to the senior vice president of marketing, Tina Mahal, this year’s commercial will feature “some spicy stars [who] will make Dinamita’s Super Bowl commercial a campaign that will get snackers across the country buzzing like never before.”
Super Bowl Sunday might be the biggest day of the year for appetizing advertisements, but don’t forget the main event happening in your kitchen. Last year, over one billion wings were expected to be eaten on the day of the Super Bowl, and we don’t expect hungry fans to slow down any time soon. Check out The Daily Meal’s ranking of the most popular Super Bowl foods to start planning your menu lineup.