Higher food costs are not necessarily a new conversation. Grocery staples like eggs, milk, and even sugar cost more than several years ago. Although many Costco shoppers are unhappy with the new $9.99 cost for the gourmet chocolate chip cookies, the reasoning behind the price jump might be logical. Historically, Costco has a 2.65% profit margin, according to Macrotrends. If it costs more to make the cookies, the warehouse chain is going to pass some of those expenses onto the consumer.
Costco fans can debate whether spending the money on a fresh, bakery cookie has more value than making it from scratch in their own kitchen. However, when it comes to cost value and cookies, the reality is simple. If people do not feel the value in the money they spend, they won’t make the purchase. Currently, 24 cookies cost $9.99, but that sticker price might change again as flour, sugar, and chocolate costs fluctuate.