Reddit users have speculated that Costco’s roast beef sandwich was an experiment by the wholesaler to see if pricier items had a place on the food court menu. And if that’s the case, it seems to have failed. While some initial reviews of the sandwich were positive, the general sentiment seems to be that it wasn’t worth the cost. In a review of the controversial sandwich, The Takeout noted that there was simply too much bread, which ended up overwhelming the other ingredients and turning them into “background noise.”
Another commenter on Reddit emphasized the large price difference between the roast beef sandwich and other popular items by explaining that for the price of the sandwich, you could instead buy “four hot dogs, two slices of pizza, and four drinks” to feed a whole group of people.
However, this menu addition is not the first Costco food court change to anger shoppers. In September, the wholesaler created another controversy by replacing some of its regular sitting tables with higher standing-only tables in some locations, much to the dismay of dedicated Costco fans.