To be clear, the flavor of the creamer isn’t just pure Eggo waffle; that would be a little weird. There are also hints of maple syrup and butter (because those are definitely flavors we typically associate with beverages). Regardless of how strange we might find this collaboration, the choice of an Eggo waffle flavor actually isn’t particularly unusual for Coffeemate, a company whose other flavors include collaborations with Toll House, Twix, Snickers, Rice Krispies Treats, and Cinnamon Toast Crunch. Eggo is, if anything, a natural progression.
Eggo has been on something of a hot streak lately with collaborations that manage to jam Eggo flavor into previously un-Eggoed products. Earlier this year, it came out with Eggo-flavored Pop-Tarts (another product under the Kellogg’s umbrella) and Nestlé Sensations Eggo Maple Waffle flavored milk. The company even teamed up with Sugarlands Distilling Co. to produce Eggo Brunch in a Jar Sippin’ Cream liqueur. Truly, there is no frontier into which Kellogg’s top Eggo scientists fear to tread.