Fitness celebrity Phil Fit and “Bachelorette” star Tyler Cameron are in on the action at these Fit Stops, but they’re not the only guest stars featured on the tour. In addition to the CELSIUS ESSENTIALS samplings, the Fit Stops also feature DJ duo Two Friends, which provides a musical backdrop for the high-energy event — one which both highlights the power of music and helps augment the workout experience overall. (It also doesn’t hurt that it’s chock-full of multiple CELSIUS giveaways.) It makes sense: Countless studies have shown the positive correlations between physical activity and music, including increasing stamina and mood, and this crossover of activities leans into those positives.
The Fit Stops are just one way the CELSIUS brand has continued to interact with college campuses. Also included in the tour’s agenda is the brand’s CELSIUS University and Student Marketing Ambassadors programs, both of which seek to bring real-world opportunities to students while spreading the brand’s LIVE FIT mentality. Currently over 65 college campuses offer a CELSIUS University program, and the participation levels continue to grow each year.
Of course, at the core of CELSIUS’s college programs is the chance to try the brand’s drinks, and there are plenty of CELSIUS flavors to go around. While these drinks work perfectly for a pre-workout surge, they’re an especially versatile bunch for activities outside the gym and track field. For those looking for a satisfying afternoon beverage, college student or not, CELSIUS energy drinks are perfect as a mocktail to sip on at your next big party.